Sales Director

6 May 2024
Sydney, Melbourne and Margaret River, Australia
Job Type


Are you an experienced and dynamic with a passion for the wine industry?

Job Summary:

Looking for an opportunity to be an integral future shaping member of a new and exciting business? We are looking for a Sales Director who is passionate and highly motivated by all things wine!

Overstory is a family owned, small sustainably focused wine business that has a growing and diverse business mix. Our wine brands have only been in the market for a short period (2-3 years), but they are already being seen as ‘serious wines’ in the industry. This role will be responsible for all wine sales channels, including; distribution, sales reps, exports, imports and supporting direct-to-consumer.

Key aspects

  • Shape sales strategy, and cultivate key relationships in the domestic and international wine market.
  • Ability to work within a team environment, supported by management and an experienced sales team.
  • Offering a competitive salary and incentive plan.
  • The desire and drive to achieve specific Business Development and Sales outcomes

About the business

We are looking for a talented and experienced Sales Director to join our Overstory team, which includes Wayfinder, Small Wonder and Small Story Merchants. The portfolio also includes a selection of curated imported wines from small family-owned producers, who believe that it’s not just a possibility, but a responsibility to provide a high quality, premium products without leaving a heavy footprint.

The Role
The role will report directly to the company CEO and will manage the Sales team. It will require a portion of new and existing account development, so your experience, excellent communication and your relaxed and confident attitude will be key to success. Your duties will include:

  • You will drive business growth through new and established sales and distribution channels.
  • Develop and deliver strategic sales plans.
  • Manage key stakeholder relationships in export and import markets.
  • Actively work towards clear targets and implement sales strategies.

About You

  • Minimum 5-7 years sales experience in similar role, with wholesale wine sales in Australia, or Overseas.
  • Commercially astute and a proven stragetic approach to sales.
  • A confident relationship builder with outstanding interpersonal, verbal and written communication skills.
  • You have strong attention to detail and the ability to influence effective outcomes based on sound reasoning and advice.
  • Strong understanding of domestic and international wine markets is essential.
  • A willingness to travel as required.

What we offer

  • An opportunity to be an integral future shaping member of a new and exciting business.
  • A proactive, energetic and supportive working environment.
  • Competitive base salary and incentive plan.


We are seeking someone with a passion to be among the very best and thrive in a fast paced environment! Successfully shortlisted applicants will be contacted directly and please note we are unable to accept applications from recruitment consultants. You must have the right to live and work full time in Australia to apply for this position.



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