Project Scope

The West Australian industry has developed the Export Growth Partnership (EGP), a project supported by resourcing through a partnership between Wines of WA (WoWA) and the state Department of Primary Industries and Regional Development (DPIRD) to grow the volume and value of wine exported by WA producers through a collaborative approach to export market development.

The key objectives of the EGP are:

• Establish a formalised industry collaborative framework to implement the EGP. This will require confirmed industry cash and in-kind co-contribution
• Grow the aggregated volume of wine exported by WA producers to 20% of production (currently 12%) and the average value to >$12/litre (currently $10/litre)
• Grow the number of WA wine producers that are successfully participating in export markets (baseline to be established through an industry survey)

The EGP focuses on four key strategies with proposed supporting tactics to achieve these objectives as outlined below.

• Capacity –build capacity and export readiness
• Supply Chain – resolve supply chain limitations and facilitate new channels to market
• Market Access – align state and national resources to support market access for WA wines
• Program Management – resource the project to achieve measurable outcomes

Contract Terms

The aim of engaging external resources is output driven and is open to individuals or group consultancies. The terms of the contract are:

• The initial term will be for a 12-month period with the possibility of extension
• The position requires the equivalent of .75 FTE hours per week
• Performance will be measured on outputs which will be formalised in the first month of the appointment by the ISC in collaboration with the EDO
• Performance will be reviewed informally monthly with the WoWA CEO and formally with the ISC bi-monthly
• A hot desk will be available in the WoWA office
• Intra-state travel expenses will be paid by the EGP
• Inter-state and international travel expenses will be paid by the EGP

For a comprehensive project description, contact Larry Jorgensen on 0448884161.