Position Overview:

Sobels Winery is a premium Australian winery renowned for excellence in winemaking, located at Hunter Valley NSW 2320.

We are expanding our wholesale distribution and looking for a highly driven, results-oriented Sales Director to join us. This role might involve developing and executing B2B sales strategy, marketing plans to drive brand growth and increase sales annually. A valid RSA (Responsible Service of Alcohol) license is required.

Key Responsibilities:

• Develop effective wholesale sales strategies to exceed 500,000+ bottle sales annually.
• Build and manage strong relationships with major hospitality buyers, distributors, and retail chains to expand wholesale sales.
• Negotiate large-scale contracts and secure long-term wholesale partnerships.
• Ensure strict KPI adherence, with quarterly/yearly performance reviews.

Requirements:

• Valid RSA license (Responsible Service of Alcohol).
• Proven experience in B2B sales, with wholesale/distribution experience (wine industry preferred) for minimum of 5 years.
• Excellent communication and negotiation skills for B2B engagement.
• Knowledge of the Australian wine industry (Related industry experience is a plus).
• Existing strong network with wholesale channels, e.g. hotels, restaurants, bottle shops, or liquor distributors in Australia.

KPIs & Performance Metrics:

• Main: Achieve 500,000 annual sales in quantity (Across online/offline channels).
• Build partnerships with wholesale channels locally or internationally.

Why Join Us?

• Competitive $200K base + bonuses (uncapped earning potential for top performers).
• Opportunity to shape the wholesale growth of a premium Australian winery
• Autonomy to lead, negotiate, and execute deals with major wine industry players and wholesale channels.