Cellar Door Manager

Coldstream Hills Cellar Door
21 February 2023
29 Maddens Lane, Coldstream VIC 3770, Coldstream, Yarra Valley, Australia
Job Type
Closing Date
Tuesday 7th March 2023


Coldstream Hills, Yarra Valley, Victoria

  • Iconic, award-winning brand
  • Be part of a passionate, respected wine team
  • Competitive salary and benefits

About Coldstream Hills

Coldstream Hills is one of Australia’s most loved and awarded wine brands

Founded in the Yarra Valley by James Halliday in 1985, for decades Coldstream Hills has consistently produced some of the region’s greatest wines.  The cellar door sits proudly next to the first vineyards planted by James, offering a breathtaking views across the Yarra Valley.

An icon of the region, the Coldstream Hills Cellar Door, delivers an intimate and engaging wine tasting experience and is a must visit stop for wine lovers visiting the region.

The Role

We’re looking for an experienced cellar door manager, with the energy and passion to showcase our wines and lead this amazing cellar door to reach its full potential.

In return, we offer a unique opportunity, to manage our iconic cellar door and make your mark in wine industry.

You’ll work daylight hours, including weekends (no nights woohoo!), and manage our small, expert cellar door team.

Your days will involve:

  • Sharing your knowledge, passion and expertise about the Coldstream Hills wines and Yarra Valley with visitors
  • Managing all cellar door involvement with founder/wine journalist- James Halliday
  • Managing cellar door tasting experiences, wine offers and consumer experiences
  • Full P&L responsibility for the cellar door performance, as well as managing forecasting and inventory
  • Developing and executing the cellar door visitation plan including collaborating with other Yarra Valley wineries, local tourism and corporate engagement programs
  • Being a key member of the Penali Cellar Doors senior leadership group
  • Taking care of site health and safety


  • A deep love for great wine
  • Experience working in or managing a winery cellar door
  • High level communication skills
  • Strong customer service skills and storytelling ability
  • Strong commercial, strategic thinking and execution skills
  • Strong skills across Word, Excel and basic Point of Sale Operations
  • Current Victorian RSA and Driver’s License

The Coldstream Hills story is one of Australia’s wonderful wine success stories.  With the wines today crafted by Chief Winemaker Andrew Fleming and his team, and a renewed focus on growing our cellar door, it’s a great time to join our exceptional team.

About Penali Cellar Doors

Penali Cellar Doors are the proud custodians of the cellar doors at four of Australia’s most iconic wineries- Coldstream Hills [Yarra Valley], Saltram [Barossa], Wolf Blass [Barossa] and Wynns [Coonawarra]. In partnership with Treasury Wine Estates, the Penali Cellar Doors team are passionate ambassadors of these great brands.

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