Wine Experience Manager, Wolf Blass

Penali Cellar Doors
11 June 2024
97 Sturt Highway, Nuriootpa, Barossa Valley, Australia
Job Type
Closing Date
11th July 2024
Annual Salary


Wine Experience Manager, Wolf Blass

Part-time, 28 hours per week (including weekends)

Wolf Blass, Barossa, South Australia

Iconic, award-winning brand

Be part of a passionate, respected wine team

Competitive salary and benefits

About Wolf Blass

Wolf Blass is one of Australia’s most loved and awarded wine brands.

Founded by Wolfgang Franz Otto Blass in 1966, Wolf Blass wines are today enjoyed the world-over, with the Cellar Door located on the site of the original winery in a modern, state of the art facility, showcasing the wines and history of Wolf Blass winemaking legacy.

An icon of the region, the Wolf Blass Cellar Door, delivers an engaging wine tasting experience and is a must visit stop for wine lovers visiting the region.

The Role

We’re looking for an experienced Wine Experience Manager, with a ‘can-do’ mindset and the energy and passion to showcase our wines and lead this amazing cellar door to reach its full potential.

In return, we offer a unique opportunity, to manage our iconic cellar door and make your mark in wine industry.

Primary Purpose of Role

The Wine Experience Manager is responsible for the day-to-day management of the Wolf Blass Cellar Door, including the development and execution of consumer experiences, with a strong focus on luxury wine, customer service, and event and site marketing.

Key Responsibilities/ Accountabilities:

  • Lead and oversee the Cellar Door including delivery of a superior visitor experience in all areas
  • Develop best in class wine experiences for consumers, review regularly and ensure execution to the highest level
  • Work with management to develop and execute plans to grow visitation and attract corporate/private events, tour groups, corporate tastings and other new revenue opportunities
  • Management of casual staff including rosters, training and recruitment
  • Manage stock control, meet revenue sales targets and KPI's
  • Management of bookings and POS system
  • Develop social media and marketing content to promote the venue
  • Ensure that all processes, RSA and Penali policies are adhered, and that the workplace is safe, inclusive and free from harassment or discrimination
  • Serve as Manager on Duty

 Key attributes

  • Self-starter, with a can-do attitude
  • Resilient, positive outlook
  • Strong wine knowledge and wine story telling ability
  • Passion for people and customer service
  • Ability to coach and inspire casual staff to deliver and outstanding customer experience
  • Ability to problem solve, manage change and work through difficult situations

Qualifications and Experience:

  • High level wine knowledge and wine communication skills
  • Strong strategic planning skills to develop initiatives (sales drivers) to achieve targeted results.
  • Previous experience in a similar role – minimum 2 years.
  • Strong oral and written communication and influencing skills.
  • Ability to effectively manage time and prioritise workload.
  • RSA badge.

About Penali Cellar Doors

Penali Cellar Doors are the proud custodians of the cellar doors at four of Australia’s most iconic wineries- Coldstream Hills [Yarra Valley], Saltram [Barossa], Wolf Blass [Barossa] and Wynns [Coonawarra]. In partnership with Treasury Wine Estates, the Penali Cellar Doors team are passionate ambassadors of these great brands.


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