Vision:                              Responsible for the planning, development and management of internal and external communications requirements whilst driving the public relations agenda across the business at a leading winery

Reporting To:                Marketing Manager

Direct Reports:             Two direct reports: 1 x AE and 1 x AC  

Key Functions:             

External Communications

• Work alongside Brand Managers to manage external Public Relations agencies on press office initiatives across the business’s portfolio (wine & beer)
• Work with marketing to develop integrated public relations strategies and leverage existing brand platforms ensuring that they fall within agreed expenditure budgets and are consistent with the brand positioning
• Overall responsibility for brand-led media relations including message development, media materials, media briefings and issues management
• Develop and manage effective relationships with target media groups (in particular wine writers)
• Establish and maintain effective relationships with distributors around the world, in order to develop effective communications
• Identify external audiences for communications and develop organisational communication strategy and tools
•  Leverage media execution and public relations experience to improve media plans and solutions
• Represent the brand at events and support in-market activities

Internal Communications

• Work with key stakeholders  to drive range of activities - copy writing and message development, briefings for public engagements and media interviews, crisis communications, CSR programs, national sponsorship platforms and corporate reputation management
• Develop relationships with cross functional teams, particularly sales and Marketing, to explore, execute and communicate strategies and tactics
• Oversee all company websites and global social media strategy ensuring that information contained on these sites is relevant, salient, compelling and in keeping the brand and/or corporate positioning and guidelines.
• Identify internal audiences for communications and develop organisational communication strategy and tools
• Increase profile and awareness of public relations and its role within the cross agency/internal environment
• Effectively communicate marketing activities and results internally
• Regular liaison with industry associations and government representatives to ensure changes/news is communicated to internal and external parties

Corporate Communications

• Create and manage a corporate communications plan that represents the brand values of the business and the founders

Function Development

• Strategic management and leadership experience of staff including mentoring, training and staff performance review
• Work effectively with cross-functional teams, to develop effective communication strategies.

Requirements Communication Manager

Essential

• Minimum 9+ year’s communications / PR experience.
• Ability to analyse and interpret information
• Excellent written and oral communication skills
• Excellent organisational ability
• Strong creative flair

Desirable

• Tertiary qualifications in communications or related discipline
• Wine industry knowledge
• In-house experience preferred but not essential

contact Lynnette Edmonds or phone 02 9956 4200 for more details